HOT OFF THE PRESS// Freda period care has just launched their fantastic range of feminine hygiene products. Available as a one-off purchase, or as a subscription service, these handy letterbox friendly deliveries are convenient and can be customised to suit your period. Not only are their products well thought about, their social responsibility policy is fantastic.
Freda’s range of period care products.
So, What Is Freda?
Designed by women, for women, Freda is the first truly organic, eco-friendly online subscription service tailored to your period. Freda’s online period tracker allows you to sync the delivery of your products to ensure they arrive a few days before your cycle. Their online tracker combines an advanced algorithm and insight from specialist consultant gynecologists… As you input your personal data, the algorithm gets to know your period cycles over time which makes even irregular periods more predictable. Good eh!
“From transparency, to responsibility, to access, the whole femcare space needs rebooting. And Freda is here to reboot it.” Affi Parvizi-Wayne, Freda’s founder who started the company after seeing refugees stuck at European border crossings on the news and wondering how they managed their periods.
Freda’s tampons are made of 100% certified organic cotton, they are biodegradable, hypoallergenic and free from chemicals and synthetic fibres that are commonly found in some other big brand tampons. Plus, Freda’s pads contain 100% eco-friendly, biodegradable materials. They are 100% chlorine-free and use renewable and sustainable wood pulp for their superior ability to absorb and retain liquids. Individually wrapped in bio-film, they contain no dyes, fragrances, deodorants or any polymer-based absorbents. Good to know!
Why Organic Cotton?
“I was struck by the lack of available information around what actually goes into pads and tampons… Just as we pay attention to what goes into the foods that we eat and the products we put on our skin, we should also be able to make a more informed decision when it comes to the most intimate product we as women use. Do women realise that some high street pads and tampons are actually made of chemicals, fragrances, dyes, rayon, polyester, polyethylene, polyproprylene, chlorine and pesticides which are linked to health conditions? And would they continue buying these brands on auto-pilot if they did?” Affi Parvizi-Wayne.
I had no idea, did you? Blimey, big corporations are all about the profit margin and seem to care little about the individual. This is quite shocking, there really should be a warning or ‘ingredients’ label. Given that the average women uses approximately 12,000 tampons in her lifetime and may spend thousands on feminine hygiene products, we really should think more carefully about what we put in our bodies or at least make these big corporations responsible to inform us… surely? Um, yes I said thousands! Breathe! Think of all the tax you’ve paid on this! Here’s the BBC’s view… http://www.bbc.co.uk/news/health-42013239
Social Responsibility
Freda aims to reduce the ridiculous stigmas associated with periods, such as being unclean or unwell and educate people that a period is a natural process. Without this education, you can see why a young girl might be scared and confused when she discovers blood in her underwear and question why this happens monthly, like a full moon. Years ago, this may have been alarming and even something to be fearful of, connotations of witchcraft and lunacy were even suggested! Unfortunately for some, the notion of ‘years ago‘ is still present. There are still some areas in the world that are not as informed on the topic of feminine health as they could be. Being educated before one gets their first period and informed as to the reason why this is happening, and with support and open dialogue, periods should be part of everyday life and not hidden in hushed embarrassed whispers. Freda works with non-profit organisations as they aim to help educate and empower women. Let’s put a stop to the stigma. Period.
Freda aims to “…use our voice to advocate and campaign for universal access to period care products and girls’ right to education. We donate a portion of our profits to initatives addressing those issues.
So far we’ve partnered with Bloody Good Period and A Bloody Good Cause in the UK and Kilipads in Tanzania.” Affi Parvizi-Wayne
It seems crazy that in such an advanced and forward thinking world… one with a ‘Tesla’ orbiting it… we still don’t educate or even help provide proper healthcare to children. According to the UN’s International Children’s Fund, over 130 million girls worldwide miss school during menstruation as they cannot afford the necessary period products. Shocking, isn’t it. Well, it’s not that far from home. Period poverty is also affecting girls in the UK. Some are missing school as they cannot afford period care products. Check out this BBC article… http://www.bbc.co.uk/news/uk-39266056
“Access to period care is a basic human and universal right, not a luxury.” Affi Parvizi-Wayne.
A portion of every Freda purchase is donated to initiatives worldwide tackling period poverty.
Corporate Collaboration
Freda believes tampons and pads are an essential health product and should be widely and freely available in public places. Freda is on a mission to get offices, hotels, gyms and schools to stock period care products freely and conveniently. “After all, we’re not expected to carry around our own toilet paper. From today, women now have better access to period care and an easier way to manage their periods.” Affi Parvizi-Wayne.
Loving the little bag, available with each new subscription. It keeps me organised and prevents any tampon wrappers opening in my handbag. I’ve found many a tampon, separated from its wrapper, at the bottom of my bag!
Find Out More:
Named after Freyja who, in Norse mythology, is a goddess associated with love, sex, beauty and fertility.
A Freda subscription costs from £6.99 a month and can be purchased at www.myfreda.com
#Freda
Website www.myfreda.com
Instagram @MyFreda
Facebook @MyFreda
Twitter @fredaspeaks
Freda also has retail plans to make their products available on the high street.
*Health Advice: If you have concerns, it is advisable to consult with your doctor before using a new healthcare product.
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